The Skills In The Identification Of The Hypothesis Essay

The Skills In The Identification Of The Hypothesis - Essay Example There is a suggested cohort study that revolves around the interaction of three variables namely age, cohort and period factor related to the time of study but the regression between the said factors can produce insignificant relationship since the said factors can be considered as demographic values used for baseline data gathering and establishment.   This was perceived to cause a statistical error on the basis of colinearity (Cole et al., 2008).   A suggested method to resolve such issue is the application of partial least squares (PLS) to study the different variables involved which can yield significant data since the method is not totally dependent upon the gathered data and other variables such as repeat purchase and type of brand can also be analyzed (Cole et al., 2008).  Based on the study of the article undertaken it can be considered that the hypothesis then,   is that changes that are associated with the age of a person have effects on the cognition, setting goals , habits, and choices.   Results have confirmed the hypothesis.   The older population can base their choices regarding product and brand choice on a wider perspective compared to the younger population.   The differences can be attributed to different points which include the fact that older consumers possess different fundamental psychological attributes.   Although this is the case there are other factors that can also affect brand choice including the individual experience of the consumer, the environmental effects and the importance of the product (Cole et al., 2008). The hypothesis was confirmed but the further study and exploration of the topic are required to be able to answer the question in the manner the age-related factors affect older consumer’s brand choice.